Q. What is Image Consulting?

A: Image is a vital part of a personal brand, that is, what you stand for and how others view you.

As a personal image consultant, you ensure that a client’s image produces the best possible outcomes in their work and personal life.

Strong interpersonal skills are therefore essential, to enable you to learn about your client’s lifestyle, the outcome they are seeking, and how to engage them in the most effective way.

As a corporate image consultant, you use all the skills from individual consulting to ensure that people positively represent their organisation’s goals, culture and brand.

Q. What qualities do I need to have to be successful in the image and style industry?

You need to have:

  • a genuine interest in people and commitment to helping them win in their working and personal lives.
  • excellent technical skills in colour, physical style, and wardrobe strategies
  • self-motivation
  • strong interpersonal skills
  • a desire to continue learning and growing
  • ability to role model an excellent image
  • an ability to interpret current trends in clothing, hair, and personal appearance for individual clients
  • a passionate interest in current fashions and cultural trends
  • a service orientation
  • the ability to see beyond your own style preferences to assist others to discover theirs
Q. Is the Definitive Colour and Style Institute the right choice for me?

I’m passionate about helping others be their best.

I want the best technical training on offer.
I want to be rewarded for doing what I love.

If this is you, it’s very likely that the DCSI training is an excellent fit!

We offer:

  • Robust technical training
  • Certification
  • Ongoing support
  • Facilitators with extensive industry experience
  • Stimulating fun environment
Q. What Training Programs Does DCSI Offer?

Definitive Colour and Style Institute has been training image consultants since 1992.  We offer the following courses, all of which count towards certification with the AICI. 

  • Definitive Image Program – which includes both the Colour, and the Style Consultant Programs
  • Definitive Colour Consultant Program – 5 days plus ongoing mentoring and coaching
  • Definitive Style Consultant Program – 5 days plus ongoing mentoring and coaching


  • Advanced Image Training Skills
  • Weekly Zoom seminars to share new advancements and techniques that keep the skills of our consultants fresh and up-to-date.
Q. What are the opportunities for DCSI graduates?

There are endless opportunities for our graduates to create a lucrative income, add a further dimension to an existing career or specialise in one or more key areas of image consulting.

You can create a business or career that has the flexibility, mobility and prospects you desire.  You’ll find some of the available opportunities listed below.

Own Personal Image Consulting business

While many consultants will develop their businesses servicing the broader market, others are increasingly finding their niche in a particular market or service type.

Markets include people in career transition, male and female executives, individuals in the public eye, women returning to the workplace, graduates, organisations and their employees, professional services e.g. lawyers, bridal parties, retailers, and specific age brackets.

Consultants who choose to focus on a specific service frequently establish businesses in personal shopping, retail styling, wardrobing advice, makeovers, etiquette and protocol – to name a few examples.

Expand into a complementary business or service

Many consultants apply their image expertise in complementary areas, whether within their own businesses or in employed roles. 


They include:

  • Fashion retail – buyer, boutique manager or area/regional manager, visual merchandising
  • Photography – photo shoot styling
  • Media and PR styling
  • Wardrobes, costumes etc in the entertainment industry
  • Fashion editorial – columnist/writer/editor, stylist
  • Corporate uniform design
  • Fashion design e.g. jewellery, clothing, textiles
  • Dress making / tailoring / bridal gowns
  • Executive coaching – including personal branding, communication skills development

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